Films, social posts and key influencers are engaged to drive traffic to a mobile site,  FeedtheFriendship.com . The site uses facial recognition technology to assess the breed of your dog. When users upload a photo, the API generates a potential breed name for their dog, a shareable badge and a series of fun, interesting facts about their dog’s unique breed. The results are then shared using hashtag #feedthefriendship. Here are some of the results.
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         Users are encouraged to sign up for a chance to win a Feed the Friendship kit that included a real doggy DNA test, a sample of Cesar Home Delights dog food and a specially designed Cesar Placemat. This placemat allowed dogs to easily enjoy the delicious taste of Home Delights without causing a mess or chasing their food around the floor.
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